Our Valentine's Day collection this year incorporates our two most popular logos with a twist. We have focused on multi coloured designs to match the bright colours of our brand and to stand for all inclusivity. We wanted the collection to be distinctively focused on Valentine's Day without being too lovey dovey!
The team began the production process and along the way we added the simple G&G logo to the front of the geese sleeve design. The whole idea behind the Valentine's Day collection was to stay simple and match the rest of our designs so that the sweats could be worn all year round and weren’t too OTT.
The design process involved our creative assistant, Roy, trialing various designs and asking the rest of the team for their opinions. We picked from lots of different logos but ultimately decided on our favourites and figured they would stand out the most on navy and ash sweats.
The normal steps of the production process were carried out and once we were happy with the final sweats we organised a shoot to collect photos for the website.
It was important we had a male and a female model as G&G is a unisex brand and this was our first time shooting two models together in the studio! We really enjoyed it and the photos came out great so this is definitely something we are doing more of in the future with other products as we also had great customer feedback.
Our Valentine's Day collection is limited edition so make sure you get your hands on it asap! the sweats will be removed from the website on the 15/2/2020.