Messaging Privacy Policy

Messaging Privacy Policy (SMS & WhatsApp)

Last updated: 02/10/2025
Controller: Goose & Gander Ltd (“we”, “us”) - Unit 1, Bowling hill business park, Chipping Sodbury, BS37 6JL.
Contact: info@gooseandganderltd.com

What this covers

This policy explains how we collect and use personal data when you receive SMS or WhatsApp messages from Goose & Gander (the “Messaging Program”). It sits alongside our website Privacy Policy: https://gooseandganderltd.com/policies/privacy-policy

Data we collect

  • Identifiers: mobile number, WhatsApp account, name if provided
  • Consent and preference data: opt-in or opt-out time, source, topics
  • Message metadata: delivery and engagement, timestamps, links clicked, device or network info from our providers
  • Commerce data if you are a customer: order and basket events, products viewed, returns
  • Message content you send to us, for example replies to customer care

How we use it and lawful bases

  • Promotional messages such as drops, offers, back-in-stock and cart reminders - consent
  • Transactional messages such as order, dispatch and returns updates - contract
  • Security and fraud prevention, analytics and service improvement - legitimate interests
    Message frequency varies.

Sharing and international transfers

We use processors to run the program, including Klaviyo for SMS/MMS and Meta/WhatsApp Business for WhatsApp, plus our ecommerce and payment providers. Some processing occurs outside the UK or EEA. When it does, we use Standard Contractual Clauses or equivalent safeguards.

Retention

We keep messaging data while you are subscribed and for up to 24 months after opt-out for audit, suppression and fraud prevention, unless a longer period is required by law.

Your choices

  • Opt-out of SMS: reply STOP at any time
  • Opt-out of WhatsApp: reply STOP or block us in the app
  • Help: reply HELP
    Changing your consent will not affect messages that are already queued.

Your rights

Under UK GDPR you can request access, correction, deletion, restriction, portability or object to processing. Email info@gooseandganderltd.com. You can also complain to the ICO at ico.org.uk.