With the success of our Floral Collection, we want to take you behind the scenes and chat with Maisie - our production staff member who designed the logo.

Maisie has a background in Fashion Design and graduated from Cardiff School of Art and Design last year. So evidently, the right woman for the job! We asked her a couple of questions to help understand the idea behind this new take on one of our classic designs.

How did you create the design?

I started this project by sketching from original logos on my iPad, I used my images to draw petals and create my shapes, which I then took on to Illustrator and used an embroidery tool to create designs, this gave me a bit more flexibility to shuffle bits around and make small changes here and there.

How did the opportunity come around?

The opportunity came up because I asked for a small brief to add to my portfolio as a mini project over lockdown but I had no idea it would be used in a final collection, which is so exciting!

What inspired the floral design?

I have been loving delicate, nature inspired hand embroidery and even tried some small pieces at home. So when Maz said she was looking for some Spring/Summer pieces it seemed the perfect opportunity to get creative.

My inspiration came from our garden! I have been enjoying the spring sun over the last few weeks and have loved sitting outside surrounded by beautiful colours and flowers.

Read more on Maisie and staff members, those who decorate our clothing to the girls you send all your queries to.